Factors influencing and Customers’ Gratification towards Wireless Data card Services in Coimbatore City
DOI:
https://doi.org/10.31305/rrijm2022.v02.n01.003Keywords:
Broadband Services, snowball sampling, Rank analysis using Kendall’s W and Chi-square testAbstract
Currently, human being life style has been changed due to technologies improvement in a variety of fields. Wideband has providing new proportions to life now-a-days. It’s a excessive source to search for data as well as information about anything around the world. Its help to communicate the message across the borders with a span of time. Present study focuses to factors influencing and Customers’ Gratification towards Wireless Data card Services and its Sample size of 150 respondents has been taken for this research paper and by adopting snowball sampling techniques. The findings of the research paper reveal that the customers are highly preferred the Airtel wideband service followed by Jio wideband services when compared to other brands. This research paper suggested that some measure has to be taken by additional service providers to improve the quality of their service and create an inspiration variety of plans.
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