A Study on Kerala Ecotourism and role of Marketing Strategies in the promotion of Ecotourism sites

Abstract

Ecotourism is considered to be an environment friendly tourist practice and this in turn helps the local economy grow without causing any harm to its local culture, just like other tourism products ecotourism destinations needs to be marketed too, because this is relatively a new concept department of Tourism use different marketing strategies to promote it. For promoting eco-tourism various initiative taken by the government but the these not all effective for developing eco-tourism. So, it is the time to lighten the importance of eco-tourism and strategies adopted for development of eco-tourism. The aim of this paper is to understand some of the strategies used by department of Tourism to promote Ecotourism and tourism in general. This paper also looks into the concept of ecotourism in Kerala. The study is descriptive in nature and use only secondary data collected from various books and articles. The study mainly deals with the strategies of developing the eco-tourism and how it is advantageous to tourism in Kerala.