Emerging opportunities for marketers in smaller cities: Targeting the teenage segment
DOI:
https://doi.org/10.31305/rrijm2024.v04.n04.002Keywords:
Teenagers, Smaller cities, Digital adaptation, Social media exposureAbstract
Smaller cities have become a hot market for businesses eager to stretch their metropolitan wings in recent years. As new age consumer behavior is shaping up and the growing digital world appears at their fingertips, the teenage segment has vast potential for marketers to grab hold of given their increased patronage and disposable income at their disposal. This white paper investigates new opportunities for marketers in smaller cities as they relate to the teenage segment. It focuses upon the primary drivers behind this trend, how effective engagement can be done, as well as various challenges marketers have to contend with. Thus, this study is an attempt to provide meaningful insights related to the purchasing and consumption pattern adopted by teen segment and their influencing role on other age groups.
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